CI
The S&W wordmark, corporate colors and usage rules. Please follow these guidelines when using the logo in print, exhibitions or partner materials.
Wordmark
Wordmark
The S&W wordmark is the basic element that represents the company. It is used in one color only, S&W Navy. Use the file below as it is, without changing proportions or re-setting the letters.
S&W wordmarkDownload (PNG) (PNG)
Typeface
S&W typeface
The S&W brand typeface: a firm, clean face in the same spirit as the wordmark, giving screen and print one consistent voice. In the Black weight the letters S, & and W carry the exact letterforms of the company wordmark, so typing 'S&W' reproduces the logo. Three weights (Regular, Bold, Black) covering 11,172 Hangul syllables, Latin letters, numerals and symbols.
S&W Sans
가 나 다 라 마 바 사 아 자 차 카 타 파 하 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 & % ( ) + = @ ?
- S&W Sans RegularWorking steel for 60 years: marine engine components, industrial fasteners and forgings.
- S&W Sans BoldQuality comes from the system, not from inspection.
- S&W Sans BlackWorking Steel Since 1967
- 01Headings and text
Bold or Black for headings, Regular for body text, on the website, internal documents, presentations and exhibition graphics.
- 02Installation
Double-click the three TTF files in the download to install, then choose 'S&W Sans' in Word, PowerPoint or other applications.
- 03License
Free to install, use and share inside and outside the company. The font itself may not be sold or redistributed under another name.
Color
Corporate colors
The corporate color is a single color, S&W Navy, the color of the wordmark. It is the only color used for the logo and accents.
- S&W NAVY
- HEX #000080
- RGB 0 · 0 · 128
- CMYK 100 · 100 · 0 · 50 (approx.)
CMYK values are approximations converted from screen RGB. For print, match the specified PANTONE or a proof.
Usage
Usage rules
The wordmark is used in S&W Navy on light backgrounds only.
- 01Clear space
Keep at least half the letter height clear around the wordmark; do not overlap other elements.
- 02Minimum size
At least 20 mm wide in print and 80 px wide on screen.
- 03No recoloring
Do not apply any color other than S&W Navy (#000080), and no gradients, outlines or shadows.
- 04No distortion
Do not stretch, rotate, re-space or use part of the wordmark.
- 05Backgrounds
Use on white or a light solid color. On photographs or dark backgrounds, place the wordmark on a white band.
- 06Company name
Write the company name as S&W Corporation in English.